What is niche marketing? It’s focusing your business efforts on a target market, or a niche within the target market. For the home business owner this is vitally important. This can be difficult if you are not aware of the most productive ways to market your products. If you are going to spend your resources, time and effort to promote your product or service in order to make money online you might as well make it worth your while and market as productively as possible. Of course, everyone wants to do this but few people are actually aware of how to make their product or service stand out in their niche. Fortunately, there are number of things that will help you with your niche marketing and getting your home business web page to stand out above the rest.

So what is the key to niche marketing? The answer is keywords. In order to properly market your product or service, you need to know the keywords that relate to your niche and what keywords people are using when they are searching for your product and service. This is really not difficult or expensive to find out; however it will make a huge difference in how you market and who you reach.

First, brainstorm all the possible keywords and combinations of keywords that pertain to your niche while using a thesaurus. If you have the finances, use a software program that will generate the keywords for you as well as search for what keywords and keyword phrases are most popular and have been most recently searched for regarding your niche. This information is like gold when you are trying to market and the software program certainly takes the majority of effort out of your hands. There are several tools such as Word Tracker, www.wordtracker.com and nichebot, www.nichebot.com.

Now that you know what people are searching for, you know what you should include on your page to get your page returned as a high result by the search engines. Also, search the keywords yourself in a variety of search engines and see where your page is ranked as well as what the pages ranked above you are doing that you are not. This information will be a key to guide you to overcoming and out marketing your competitors. You want your home business web page to be returned number one if possible in the search engines for a variety of keywords, and this is only possible if you have the keywords in your web page and are diligent about keeping them there as well as watching out for your competition. Remember, competition changes every day so in order to make money online you need to be aware of where your web page stands in the rankings weekly, if not more often.

Finally, make sure the popular keywords for your niche are included in your Web site by keyword articles and other useful content. This is because when people search for a keyword they are looking for valuable and useful information. If your web page not only has the keyword, but also useful information, you will meet that customer’s needs and likely make a sale, which is what your business is all about.